Proverbial Cool Aid Releases New Album "2023" - Alternative Rock Band Returns with Fresh Music After 12-Year Hiatus

Houston, TX – Alternative rock band Proverbial Cool Aid is back with their latest album, “2023,” which officially dropped on October 1, 2023. Blending elements of Americana, blues, and country into their signature alternative sound, the band’s new release offers something for fans of Pearl Jam, The Breeders, and Trippin’ Daisy.

Formed in The Woodlands, Texas in 2005 by singer/songwriter Damen Martin and drummer Matt Burgon, Proverbial Cool Aid originally recorded their self-titled debut album at Houston’s Sugarhill Recording Studio between 2005 and 2009. After a brief release on iTunes in 2010, the band went on a 12-year hiatus before re-emerging in 2022 with a re-release of their debut album.

“Proverbial Cool Aid 2023” marks a new chapter for the band, recorded over the past year at Houston’s Wire Road Studios by Martin and producer Josh Applebee. With Martin’s recent signing to Do It Records in March of 2024, both “2023” and their first self-titled album were re-released under Do It Records/The Orchard label. The band is also proud to announce their signing with Extreme Management Group, a move that will further propel their music to a wider audience.

Fans can expect a mix of raw emotion and refined musicianship in the new album, showcasing the band’s growth while maintaining the heartfelt storytelling and dynamic sound that initially earned them a dedicated following.

Proverbial Cool Aid 2023 is available now on all major streaming platforms.

For fans of: Pearl Jam, The Breeders, Trippin’ Daisy

Genre: Alternative Rock, Americana, Blues, Country

Location: Houston, Texas

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